Poynt is a free local search application for your BlackBerry smartphone.

Poynt now available on BlackBerry App World

April 28, 2009—Multiplied Media is pleased to announce the availability of its Poynt local search application on BlackBerry App World™.

Poynt is a convenient and timesaving service that connects consumers to local businesses and theaters at the moment they want to buy or acquire products or services. By entering search terms, the consumer is able to find businesses and movies near their location, get phone and address information as well as additional enhanced features such as accessing movie reviews and trailers, and purchasing movie tickets – all from their BlackBerry® smartphones.

Poynt emerged from Beta, becoming a commercially available application when an agreement was signed to distribute Idearc Media’s Superpages.com advertiser content.

Poynt is known for its comprehensive coverage of Canadian and U.S. business listings and movie information as well as its ease of use and outstanding graphical user interface.

“We are very excited to have Poynt available on BlackBerry App World,” said Andrew Osis, CEO, Multiplied Media. “BlackBerry App World represents a new distribution channel for us, with the potential to expose Poynt to a vast untapped audience.”

Poynt for BlackBerry smartphones includes such rich features as:

Cell-site locates – Cell-site locates allow Poynt to quickly access a user’s general location while awaiting a GPS lock.
GPS – the GPS functionality has been optimized to provide faster accurate locates.
Enhanced User Interface – Poynt’s UI was developed specifically for BlackBerry smartphones to provide users with an immersive, easy-to-use and visually appealing experience.
Mapping Integration – Poynt is fully integrated with both BlackBerry® Maps and Google Maps.
Address Book Integration – Users can add frequently accessed listings to their BlackBerry® Address Book, providing convenience for future lookups.
Share Search Results – Integration with BlackBerry® Email allows users to easily share listings with friends and colleagues.
Movie Module – Users can plan their night at the movies by seeing what is playing near them, watching trailers, viewing showtimes, reading reviews, cast and synopsis, and purchasing tickets.
Theater Details – Users can get information on seating layouts, wheelchair accessibility and number of screens.
Add to Calendar Option – Users have the ability to add movie search results to their BlackBerry® Calendar by date and showtime, as well as invite friends to join them. Ticket purchase links are also included.

The Poynt application is available for the BlackBerry® Pearl™ series, BlackBerry® Curve™ series, BlackBerry® Bold™ and BlackBerry® Storm™ smartphones and takes advantage of capabilities including locates by GPS* and IP detection, click-to-call, click-to-map and click-to-view-website.

Poynt is a free program** and is available to BlackBerry smartphone owners in Canada and the United States. To download Poynt, visit BlackBerry App World or http://m.mypoynt.com from your BlackBerry® Browser.

*Requires a GPS-enabled BlackBerry smartphone.
** Wireless charges may apply. Please check with your wireless service provider.

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