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Why Poynt: An Overview

 

Poynt for BlackBerry Storm Now Available

Poynt for BlackBerry StormFebruary 12, 2009-Multiplied Media is pleased to announce the availability of its Poynt local search application for the BlackBerry® Storm™ smartphone from Research In Motion (RIM) (NASDAQ: RIMM, TSX: RIM). The application takes full advantage of the BlackBerry Storm smartphone's touch-screen, providing a unique and immersive touch experience.

Poynt is known for its comprehensive coverage of business listing and movie information as well as its ease of use and outstanding graphical user interface. The overwhelming response in pre-release testing was that Poynt offers a great touch-screen experience on the BlackBerry Storm. The independent beta users also commended the speed with which they received GPS locates, the relative ease of navigation and the ability to view movie trailers.

"We have received a tremendous number of requests from BlackBerry Storm owners to provide support for Poynt on their device," said Andrew Osis, CEO, Multiplied Media. "We're extremely proud of the product that we're releasing and believe it has been worth the wait. From the initial response we've received, it appears our users agree."

Poynt is a convenient and timesaving service that connects consumers to local businesses and theaters at the moment they want to buy or acquire products or services. By entering search terms, the consumer is able to find businesses and movies near their location, get phone and address information as well as enhanced additional features such as accessing movie reviews and trailers, and purchasing movie tickets.

  • Poynt for the BlackBerry Storm smartphone includes such rich features as: Cellsite locates - Cellsite locates allow Poynt to quickly access a user's general location while awaiting a GPS lock.
  • GPS - the GPS functionality has been optimized to provide faster accurate locates. Poynt for the BlackBerry Storm smartphone also provides GPS access to users on the Verizon network.
  • Enhanced User Interface - Poynt's UI was developed specifically for the BlackBerry Storm to provide users with a true touch-screen experience.
  • Mapping Integration - Poynt is fully integrated with both BlackBerry® Maps and Google Maps, with turn-by-turn directions provided through Google Maps.
  • Address Book Integration - Users can add frequently accessed listings to their BlackBerry® Address Book, providing convenience for future lookups.
  • Share Search Results - Integration with BlackBerry® Email allows users to easily share listings with friends and colleagues.
  • Movie Module - Users can plan their night at the movies by seeing what is playing near them, watching trailers, viewing showtimes, reading reviews, cast and synopsis, and purchasing tickets.
  • Theater Details - Users can get information on seating layouts, wheelchair accessibility and number of screens.
  • Add to Calendar Option - Users have the ability to add movie search results to their BlackBerry® Calendar by date and showtime, as well as invite friends to join them. Ticket purchase links are also included.

Poynt's application is also available for other BlackBerry smartphone models and takes advantage of their robust capabilities including locates by GPS* and IP detection, click-to-call, click-to-map and click-to-view-website.

Poynt is a free program** and is available to BlackBerry smartphone owners in Canada and the United States. To download Poynt, visit http://m.mypoynt.com from your BlackBerry® Browser.

*Requires a GPS-enabled BlackBerry smartphone.
**Wireless charges may apply. Please check with your wireless service provider.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.